WORKSHOPS

In all workshops, masterclasses and tailored assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.

• Less is more - KISS approach (Keep it super simple) 
• Writing with purpose - What are you trying to say?
• Give the people what they want -  Know your audience
• Staying authentic in a world driven by search

Watch leading lady Jillian guide you in her interview techniques - How to respond, react and recover in interview situations.

MASTERCLASSES

• Writing for your Community
• Attention Grabbing Headlines

Never have I ever - Play the game Never have I ever in small groups. Everyone imagines a scenario that their brand would never be in. The other participants either agree or disagree. As well as knowing what you are, it is important to know what you are not. 

Keynote session - Justin Roberti - Interviews of my life: Justin details his favourite interview subjects and the reasons why.

website copy that speaks to your target audience - Lisa Gibbon

Finding the right tone of voice - Group exercise (Imagine that you and the other attendees are invited to a party - what does your brand wear, what does your brand drink, what does your brand say, who does your brand mingle with, what does your brand eat?

Break for lunch

• Becoming the perfect interview subject
• Copywriting 101 - Attention Grabbing Headlines
• Lessons we can learn from Children's books
• Leader interviews and media training

Each evening participants can have fun creating written word NFTs and pitching their stories to established journalists. 

Let's get together to play with words. Limerick poetry is accessible, fun and a great way to get creative with your use of words. We will create a collection of funny 5 liners.