Lesson 1 – 4 mins

What is content marketing and how to audit your content?

Content is crucial to any marketing effort today. You need to carefully choose the type, design and promotion plan of every piece of content.

Lesson 2 – 10 mins

What is your customer journey and how to examine the stages of that journey?

Each customer takes a number of actions before they reach your products and services. Let’s examine the various paths they can take.

Lesson 3 – 5 mins

How to create a content calendar?

A content calendar is a key tool when you are planning your future content requirements and assets that you wish to promote to your target audience.

Lesson 4 – 6 mins

Creating compelling copy: Top 10 tips to make your copy shine.

Your title, your keyword phrases, your storytelling ability and your chosen tone of voice are all crucial copy elements.

Lesson 5 – 8 mins

How to present your content: style, design and formatting.

Will you opt for long form content, snippets of information, infographics or animation. Lets review some presentation tips and formats to choose from.

Lesson 6 – 4 mins

Creating a Content Hierarchy.

When you create a piece of content you should create a distribution plan. Why create content that nobody will read or see.

Lesson 7 – 8 mins

Distributing your content with purpose: When, how and to who

When you create a piece of content you should create a distribution plan. Why create content that nobody will read or see.

Lesson 8 – 10 mins

Promoting your content to the right audience at the right time.

People are flooded with daily content and information. Picking the most appropriate time is a key component of content production.

Lesson 9 – 6 mins

Overcoming Content Challenges and Measuring the success of your content.

Budget, time and resources can all be barriers that need to be overcome. What are your content goals and how can you tell if you are on the way towards reaching them? Data.