Introduction to Digital Strategy & Website design workshop


Learn how to design a successful digital strategy with the components needed to achieve your business goals. The primary aim of this training is to introduce best practices of digital marketing. Each section should allow you to develop a knowledge base of the online tools needed to promote your products and services online.

In this 1/2 day online workshop, you will learn how to design your 12 month digital strategy. From formulating achievable digital marketing objectives to learning how to spot opportunities to increase your brand visibility, each aspect of this intensive workshop will ask you to think about different situations for your potential customers online.

We will focus on understanding your online business goals and develop a timeline that will allow you to track the results of all of your online campaign activities. Get a quote for a group workshop today.


  • Principles of Digital Marketing
  • Key concepts of digital branding
  • Buyer personas
  • Brainstorming
  • Competition Research strategies
  • Examples of digital marketing plans
  • Website site structure and navigation
  • Website metrics and optimisations
  • User experience maps
  • Case Studies


  • Understand how to design a digital strategy
  • Develop achievable digital marketing goals and objectives
  • Create a usable plan that is easy to navigate
  • Use market research to gain insights and get ahead of your competitors
  • Correctly manage digital campaigns and activities
  • Report on the results of each campaign
Workshop Trainer
Workshop Trainer

Lisa Gibbons has over 15 years experience working with SMEs and multi-nationals to develop online channels. With a focus of growth strategies, UX design and lead generation Lisa can deep dive into your digital requirements. Lisa will use all of the tools possible to show you how to reach your customers online.


  • First-hand experience from a digital expert
  • Small group sizes
  • Highly actionable & interactive learning
  • Course content provided in PDF format
  • Certificate of Completion Provided
  • Free website audit if required

COST: €499 (Minimum group size 10)

(Includes video material and full presentation)