Grab a cup of coffee and join Lisa for this half day workshop that will take you through everything you need to know about Email Marketing. This workshop is designed for anybody starting out with Email Marketing. In this workshop you will learn how to use email marketing as part of your sales and marketing plan. As one of the most effetive channels for conversions and brand awareness, email has become key when you are reaching out to your target audience and when building loyalty with your current customer base.
This 1/2 Day of strategic training will help you to develop your email strategy, design effective email content, choose the right email platform, create email templates, set up automation and give you the tools you need to grow your subscribers.
WORKSHOP CONTENT
- Developing your Email Marketing Strategy
- Designing Effective Emails
- Growing your Subscribers
- Personalisation
- Automation
- Data Protection best practice (GDPR considerations)
- Email Marketing Tools
WHAT YOU WILL LEARN
- Developing and Understanding Your Email Marketing Strategy
- Learn how to design effective email campaigns
- Creating content that converts
- A/B Testing your Email Content
- Setting up, managing and growing your Email Lists
- Understanding Email metrics and analysing your performance
WHY CRAFTED REACH
- First-hand experience from a company who works in digital for global brands
- Small group sizes
- Highly actionable & interactive learning
- Course content provided in printed & PDF format
- Excellent take away materials
COST: €249 pp minimum group size 10
(Includes video, audio and full presentation)