This Web3 With Words writing program is designed to take you through the fundamentals of copywriting. Over the course of the day you will participate in workshops, masterclasses and tailored assignments. You will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.
TIME: 5 HOURS
LOCATION: VIRTUAL
DURATION: 1 DAY
SESSION 1
- Less is more – KISS approach (Keep it super simple)
- Writing with purpose – What are you trying to say?
- Give the people what they want – Know your audience
- Staying authentic in a world driven by search
SESSION 2
- Watch leading lady Jillian guide you in her interview techniques – How to respond, react and recover in interview situations.
- MASTERCLASSES
- Writing for your Community
- Attention Grabbing Headlines
SESSION 3
Never have I ever – Play the game Never have I ever in small groups. Everyone imagines a scenario that their brand would never be in. The other participants either agree or disagree. As well as knowing what you are, it is important to know what you are not.
SESSION 4
- Keynote session – Justin Roberti – Interviews of my life: Justin details his favourite interview subjects and the reasons why.
- website copy that speaks to your target audience – Lisa Gibbon
- Finding the right tone of voice – Group exercise (Imagine that you and the other attendees are invited to a party – what does your brand wear, what does your brand drink, what does your brand say, who does your brand mingle with, what does your brand eat?
SESSION 5
- Becoming the perfect interview subject
- Copywriting 101 – Attention Grabbing Headlines
- Lessons we can learn from Children’s books
- Leader interviews and media training
- Each evening participants can have fun creating written word NFTs and pitching their stories to established journalists.
- Limerick Poetry Slam
REGISTER TODAY
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Group Writing Workshop – Individual Pass€499.00 -
Bespoke Writing Workshop€999.00