Description

Online Digital Marketing Workshop for Beginners

Join us for a 2 hour webinar to learn how to design a successful digital strategy with the components needed to achieve your business goals. The primary aim of this training is to introduce the best practices of digital marketing. Each section should allow you to develop a knowledge base of the online tools needed to promote your products and services online.

In this 2 hour online workshop, you will receive a full introduction to digital marketing and a step by step guide for creative your website using clever design principles.

From formulating achievable digital marketing objectives to learning how to spot opportunities to increase your brand visibility, each aspect of this intensive 2 hour training session will ask you to think about different situations for your potential customers online.

We will focus on understanding your online business goals and develop a timeline for your digital activities together.

WHAT’S INCLUDED

• Principles of Digital Marketing
• Key concepts of digital branding
• Buyer personas
• Brainstorming
• Competition Research strategies
• Examples of digital marketing plans
• Website site structure and navigation
• Website metrics and optimisations
• User experience maps
• Case Studies

WHAT YOU WILL LEARN

• Understand how to design a digital strategy
• Develop achievable digital marketing goals and objectives
• Create a usable plan that is easy to navigate
• Use market research to gain insights and get ahead of your competitors
• Correctly manage digital campaigns and activities
• Report on the results of each campaign

WHY CRAFTEDREACH.COM

First-hand experience from a company working with brands to enhance their digital experience.
Course content provided in PDF Format
Active brain storming sessions included in each webinar
Available Online
Small Group Sizes