Month: October 2020

Create content for every stage of the customer journey

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How can you reach your target audience at the exact time when they need your services or want your product? It is all about matching the types of content to user behavior at different stages of the buying process. For example, is your content appearing in the inspiration stage when they are just considering what holidays to go on and is your content appearing in … Read More

Using nostalgia to increase brand awareness

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I bet that you have said “that reminds of a time when…” or “when I see that colour I always think of…” or “this time of the year makes me feel…”, this is our memory tapping into our senses. Our associations with the past, either positive or negative, can have a major influence on our buying behavior. This is why it is important to factor … Read More