As your shop window, the Homepage is a crucial component of your website. When designing the homepage there are many user friendly ideas to consider. Here are 7 UX tips for homepage design to keep in mind: Make sure that it is mobile friendly Group Related Information Together Tell your story backwards, start at the end with a CTA Add Creative Fonts and Weights Use … Read More
How can you reach your target audience at the exact time when they need your services or want your product? It is all about matching the types of content to user behavior at different stages of the buying process. For example, is your content appearing in the inspiration stage when they are just considering what holidays to go on and is your content appearing in … Read More
I bet that you have said “that reminds of a time when…” or “when I see that colour I always think of…” or “this time of the year makes me feel…”, this is our memory tapping into our senses. Our associations with the past, either positive or negative, can have a major influence on our buying behavior. This is why it is important to factor … Read More
A key way to differentiate your brand from your competitors is to develop your brand voice using clear, creative messages to promote your products and services. Clever content design and words can help you to build your brand personality. So what are the essential elements of great copywriting when you are writing for your brand? We will outline why creative copy works, the types of … Read More
As long time believers in life long learning we are always ready to get some extra advice, training and tips. Business podcasts are an excellent resource for entrepreneurs, businesses and anyone hoping to learn from the experts. From in depth conversations with leading researchers to creative storytelling that will give your brain fuel and power your imagination. We have come up with 8 podcasts that … Read More
When a new user lands on your website are they seeing what you want them to see? Are they reading what you want them to read? Are they taking the actions that you would like them to take? If you find yourself answering no to any of these questions then it is time to review your website design and implement some changes that will make … Read More
There are many reasons why you should consider hiring freelance writers to assist you with your content needs. Time, money and expertise are just three benefits of freelance content writers. Most freelance writing services like ours will offer quality content for all clients, work to your timelines and decrease the time that you need to spend researching, writing and editing articles. Although freelance writers are … Read More
