Digital-marketing – The Writing Studio

Mapping Your digital Transformation in 10 steps

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What is Digital Transformation? Digital transformation is the integration technology into an existing area of your business that may rely on manual processes. The use of digital technologies can improve business processes that are outdated, enhance customer experiences when they engage with products or services and make is easier for employees to communicate within an organisation. Digital transformation is an ongoing activity that should be … Read More

7 UX Tips for Homepage Design

As your shop window, the Homepage is a crucial component of your website. When designing the homepage there are many user friendly ideas to consider. Here are 7 UX tips for homepage design to keep in mind: Make sure that it is mobile friendly Group Related Information Together Tell your story backwards, start at the end with a CTA Add Creative Fonts and Weights Use … Read More

Create content for every stage of the customer journey

How can you reach your target audience at the exact time when they need your services or want your product? It is all about matching the types of content to user behavior at different stages of the buying process. For example, is your content appearing in the inspiration stage when they are just considering what holidays to go on and is your content appearing in … Read More

Every Organisation needs a Chief innovator

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Last year I read a very interesting article in Stratgyzer about why every organisation needs a Chief Entrepreneur. Here I will outline why we believe a Chief Innovator may be a better hire for your organisation in the future. Although I agree with the core message being that organisations need one person to champion the future of the company who will inspire other staff to … Read More

Reach your goals: 5 business podcasts to keep you motivated

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As long time believers in life long learning we are always ready to get some extra advice, training and tips. Business podcasts are an excellent resource for entrepreneurs, businesses and anyone hoping to learn from the experts. From in depth conversations with leading researchers to creative storytelling that will give your brain fuel and power your imagination. We have come up with 8 podcasts that … Read More

Reach your goals: 7 Website Design Essentials

When a new user lands on your website are they seeing what you want them to see? Are they reading what you want them to read? Are they taking the actions that you would like them to take? If you find yourself answering no to any of these questions then it is time to review your website design and implement some changes that will make … Read More

Reach Your Goals: 10 benefits of Freelance Content writers

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There are many reasons why you should consider hiring freelance writers to assist you with your content needs. Time, money and expertise are just three benefits of freelance content writers. Most freelance writing services like ours will offer quality content for all clients, work to your timelines and decrease the time that you need to spend researching, writing and editing articles. Although freelance writers are … Read More

covid-19 Digital Crisis Management tips for small businesses

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Digital Crisis Management for Small Businesses during the Coronavirus Covid-19 has crept up on us, causing a tidal wave of destruction. Nobody could have foreseen the impact that it is having on small businesses across the world. We would like to express our sincerest sympathies for companies that have had to close or pause their business due to this crisis. From hotels to restaurants to … Read More

Reach your goals: designing your b2b marketing strategy

Reach Your Goals: Designing Your B2B Marketing Strategy Every business needs a marketing strategy that reached out to their target audiences. Technologh has dramatically changed how we act, shop, learn and digest information. When is comes to B2B marketing many business owners have yet to adopt a unique digital B2B marketing strategy. What does it take to stand out from your competitors? How can you … Read More

Reach your goals: What is SEM?

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SEM (Search Engine Marketing) is a term used to describe all marketing activities associated with increasing the visibility of your brand on popular search engines such as Google and Bing. SEM incorporates the paid elements of search marketing, from paid search marketing to updating your google business listing to tactical SEO optimisations. SEM usually refers to the paid search elements, where as SEO is linked … Read More